What is lead quality? Most of you who have experience purchasing internet leads are eagerly waiting for the punch line. When we got into this business and found out that conversion rates on internet leads where sometimes as low as 2% or 3%, we made it our mission to improve those numbers – and we have!
Our custom lead quality models are based on thorough white-paper studies from the Interactive Advertising Bureau. We measure lead quality on the following metrics:
Based on industry accepted research, we tailor the lead quality score based on your specific needs. We listen to you and develop a custom, weighted score based on your needs and thorough, solid research.
To learn more about how our lead quality services can work for you, contact us now!
